The Times launches Cycle Safety campaign

Submitted by peter.abbey on 2 February, 2012 - 16:12

UK newspaper, The Times, has today launched a campaign for safer cycling in UK towns and cities.

The campaign follows a serious accident involving one of their journalists and a cement truck in November last year.
Cycle safety is something we at Brigade are passionate about which is why we are constantly improving and refining products such as SIDESCAN® and BACKCHAT® to raise safety awareness for both cyclist and driver. Alongside the campaign, The Times has launched an 8-point manifesto calling for cities to be made safer for cyclists. Point 1 reads:

1. Trucks entering a city centre should be required by law to fit sensors, audible truck-turning alarms, extra mirrors and safety bars to stop cyclists being thrown under the wheels.

We couldn’t agree more with the requirement of sensors and audible warnings and would go a step further and recommend that vehicles operating in such areas also be fitted with camera monitor systems to provide all round visibility and safety. To join the campaign visit The Times. To view more of our range of safety products click here or us call on +44(0)1322 420 300